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07 03 2008

Green marketing

Posted by: Richard Linington in Greenwashing, Marketing

Steve Bishop global lead of Design for Sustainability at IDEO a design and innovation consultancy suggests in terms of green marketing that “Instead of focusing on a green niche, focus on green behaviors that everyone can aspire to”. Read the article in the online version of the Harvard Business Review, here.

tagged green marketing, Greenwashing and Marketing

This entry was posted on Friday, March 7th, 2008 at 9:08 pm and is filed under Greenwashing, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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