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Archive for March 7th, 2008

07 03 2008

Carbon footprint calculators

Posted by: Richard Linington in Interesting companies & organisations, Carbon

Natural Logic a company which works in the area of strategic sustainability consulting has developed a list of carbon footprint calculators. You even have a chance to rank the different carbon footprint calculators (currently they list 71 different calculating services)!

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07 03 2008

Green marketing

Posted by: Richard Linington in Marketing, Greenwashing

Steve Bishop global lead of Design for Sustainability at IDEO a design and innovation consultancy suggests in terms of green marketing that “Instead of focusing on a green niche, focus on green behaviors that everyone can aspire to”. Read the article in the online version of the Harvard Business Review, here.

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