carbonneutraltourism.co.uk

Healthy Living and Sustainable Lifestyle group Nature & Kind has launched the UK’s first travel collection dedicated to the emerging LOHAS market (acronym for Lifestyles of Health and Sustainability) targeting discerning travellers who want to plan, compare and book authentic, healthy and sustainable travel experiences which are kind to both their wellbeing and also to the local environments and communities they are privileged to experience.

The Nature & Kind Travel Collection includes eco chic accommodation, tailor-made tours, escorted expeditions and wellbeing retreats and is currently available online though Nature & Kind’s travel and lifestyle portal www.NatureandKind.com. Throughout 2008, Nature & Kind will be launching Nature & Kind Life, a personal travel and lifestyle concierge service, a gift voucher programme and a sustainable corporate incentive travel programme. peditions and wellbeing retreats andor-made tours, escorted a Signature)ble travel, in year including a travel concierge servi

Visitors to NatureandKind.com can find, compare and book over 350 (and growing daily) travel experiences in over 90 countries worldwide featured by Nature & Kind Trusted Partners, specialist travel operators who guarantee the best prices when enquiring and booking direct through Nature & Kind, including notable luxury travel brands such as Abercrombie & Kent, CC Africa and Banyan Tree Hotels & Resorts as well as specialist adventure and wellbeing travel operators including Intrepid Travel, Wild Frontiers, Wildfitness and in: spa. Registered members of Nature & Kind’s free online travel club and community; Friends of Nature & Kind, can enjoy member-only offers, benefits and loyalty rewards.

Nature & Kind is committed to making a difference to environmental conservation and social welfare, and donates a percentage of every booking to The Nature & Kind Foundation, a non-profit division of Nature & Kind, campaigning and fundraising selected conservation and social welfare charities including organisations such as the Born Free Foundation and the Tusk Trust.

Andrew Harding says: “Travellers more than ever aspire to live a healthy and sustainable lifestyle, and want to live their values and be fulfilled whilst on holiday.” As travel operators respond to this growing demand of healthy and sustainable travel, discerning travelers should no longer have to compromise on comfort, service, style and value”.

Harding adds “The concept of luxury travel is no longer about golden chandeliers and marble baths; it’s about the new luxury of time, space, wellbeing, fulfillment, adventure and responsibility”.

Nature & Kind is advised by sustainable travel industry luminaries such as Gordon Campbell Gray, and has also appointed Bruce Parry, expedition leader and TV presenter of the BBC hit series Tribe, as a Nature & Kind Ambassador.