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26 11 2007

BBMG Conscious Consumer Report

Posted by: Richard Linington in Marketing, Consumers, Greenwashing

The BBMG Conscious Consumer Report provides insight into consumer attitudes towards ‘green issues’. The warning is that marketers and business leaders should back up their ‘eco friendly words’ with socially responsible actions or face a consumer backlash. Read the press release on BBMG’s website.

tagged BBMG Conscious Consumer Report, Consumers, Greenwashing and Marketing

This entry was posted on Monday, November 26th, 2007 at 7:12 pm and is filed under Marketing, Consumers, Greenwashing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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