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25 11 2007

Green marketing

Posted by: Richard Linington in Marketing, Consumers, Greenwashing

An interesting article (Rise of the Great Green Wash) in the Sydney Morning Herald which looks at the issue of green washing. The article reports that the British advertising watchdog (I think they mean the British Advertising Authority) in September 2007 received 93 complaints about ‘green claims’ in 40 adverts compared to 10 complaints about 8 adverts in September 2006.

tagged Consumers, green marketing, Greenwashing and Marketing

This entry was posted on Sunday, November 25th, 2007 at 5:23 pm and is filed under Marketing, Consumers, Greenwashing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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