Comments on: Chatsworth FOOTSIE 100 green washers and green winners survey http://www.carbonneutraltourism.co.uk/2007/10/30/chatsworth-footsie-100-green-washers-and-green-winners-survey/ Carbon Neutral Mon, 01 Dec 2008 18:01:07 +0000 By: Chris at Eurostar http://www.carbonneutraltourism.co.uk/2007/10/30/chatsworth-footsie-100-green-washers-and-green-winners-survey/#comment-295 Chris at Eurostar Wed, 31 Oct 2007 12:59:07 +0000 http://www.carbonneutraltourism.co.uk/?p=399#comment-295 Interesting report - thanks for reproducing the summary here. I was at the Applied Green conference the other week, which got together a lot of leading businesses and discussed how they could better work to help the environment. There were quite a few people talking about making genuine differences. It was interesting seeing how many businesses are now finally taking their own green evangelists seriously. There were a few firms whose efforts I was sceptical of (no names mentioned) but for the most part it was a positive experience. I would argue it is not "green fatigue" but "PR fatigue" at stake here - people aren't tired of green issues (they've been talked about for years) only of inaction. As the report says - it is only a problem if companies say a lot but do nothing to live up to it. Sometimes it's not easy - it requires cultural shifts and changes in long-standing practices - but it's not impossible, as some of these top companies here show! Interesting report - thanks for reproducing the summary here. I was at the Applied Green conference the other week, which got together a lot of leading businesses and discussed how they could better work to help the environment. There were quite a few people talking about making genuine differences. It was interesting seeing how many businesses are now finally taking their own green evangelists seriously. There were a few firms whose efforts I was sceptical of (no names mentioned) but for the most part it was a positive experience.

I would argue it is not “green fatigue” but “PR fatigue” at stake here - people aren’t tired of green issues (they’ve been talked about for years) only of inaction. As the report says - it is only a problem if companies say a lot but do nothing to live up to it. Sometimes it’s not easy - it requires cultural shifts and changes in long-standing practices - but it’s not impossible, as some of these top companies here show!

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