The Guardian published an interesting article in May 2007 in which Mark Ellingham the founder of the Rough Guides, a ‘bible’ for backpackers compares, the damage done by tourism to the impact of the tobacco industry. He feels their is a role for the tourist industry to educate consumers on the environmental impacts of their [...]
Daily Archives: September 8, 2007
Brands
Brands play a significant role in helping people to reduce their environmental footprint. Brands, amongst other things, act as:
Facilitators
Educator
Leaders
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