Keeping up with the Joneses

Norwich Union have commissioned a piece of research which “shows over half (56%) now consider unethical living as much of a social taboo as drink driving, nine in 10 people admit  they tell “little green lies” to pretend to live more ethically. Three-quarters (76%) say conversations at the school gates and dinner parties are now being taken over by ethical oneupmanship, while nine in ten say they feel compelled to live more ethically.”  Read more here.