carbonneutraltourism.co.uk

Tourism is the world’s largest service industry.

I have been thinking about how companies are latching on to consumers concerns about the environment and how companies are branding and introducing services to meet these needs and in particular environmental concerns which consumers have.  This is ‘green’ (re-)branding of services in some instances is becoming known as ‘greenwashing’ and I was wondering what examples there are in the tourism sector?

Please email your thoughts to connect@carbonneutraltourism.co.uk

tagged Consumers and Marketing

This entry was posted on Wednesday, June 27th, 2007 at 11:24 pm and is filed under Marketing, Consumers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.