“In a world depending on fossil energies, the Solar Impulse project is a paradox, almost a provocation: it aims to have an airplane take off and fly autonomously, day and night, propelled uniquely by solar energy, right round the world without fuel or pollution. An unachievable goal without pushing back the current technological limits in [...]
Daily Archives: June 27, 2007
Greenwashing & tourism
Tourism is the world’s largest service industry.
I have been thinking about how companies are latching on to consumers concerns about the environment and how companies are branding and introducing services to meet these needs and in particular environmental concerns which consumers have. This is ‘green’ (re-)branding of services in some instances is becoming known as [...]
Posted in Consumers, Marketing Leave a comment
Consumer confusion…
Redhead Partnership published research for World Environment Day on the 5th of June which states that 73% of the UK population do not understand the term ‘carbon neutral.’
Posted in Consumers Leave a comment
Scandic
A different and more engaging way of interacting with customers and at the same time getting information across about a company’s environmental policy, visit Scandic’s environmental website - Scandic : Better World.
Scandic are the Nordic region’s leading hotel chain and it’s interesting to note the statement on the history page of their website: “Ecological and [...]
Posted in Accommodation, Hotel Leave a comment
