A new market segment is emerging (it has been emerging for a number of years) the ‘eco-conscious traveller’ which has seen a growth in leisure and tourism businesses promoting their ‘eco-credientials’.
Some key characteristics of this segment (needs to be developed - please email me with suggestions):
- Considerable spending power.
- Activly seek out ‘eco-friendly’ leisure activities.
Do you know of any marketing agencies which specialise in helping to market ‘eco-friendly’ leisure and tourism businesses? If you do please email me: connect@carbonneutraltourism.co.uk
